Western Sydney’s gaming community has a new place to kick back and put your favourite game on, with Game Square officially opening the Red Bull Gaming Hub Parramatta inside the Octagon Building on George Street.
The 550-square-metre venue brings gaming, creativity and community together under one roof. Equipped with high-performance gaming PCs, premium console lounges, streaming studios and flexible event spaces, the hub aims to bring together gamers, content creators, students and the broader community under one roof.
Australia’s second Red Bull Gaming Hub

The Parramatta venue is the second Red Bull Gaming Hub to open in Australia, following the launch of the original site at the University of Technology Sydney. Operated by Game Square, the new hub marks another step in the company’s expansion of dedicated gaming and esports venues across New South Wales.
Red Bull Australia, Razer Australia, Secretlab, AOC and the Western Sydney University Student Union partnered to develop the space. Together, the collaborators hope to create an accessible venue that supports student wellbeing, social connection and the continued growth of gaming and esports in Western Sydney.
Beyond casual gaming, the venue will host tournaments, workshops, industry events, student programs and community activations, while also providing dedicated facilities for streaming and content creation.
Visitors can access high-performance gaming PCs, premium console lounges and dedicated streaming and content creation facilities, while flexible event spaces will host everything from esports tournaments to workshops and community events.
What you’ll find inside

The venue has been designed to cater to casual players, competitive gamers and aspiring creators alike, making it a year-round destination.
Stephen Hanna, Chief Executive Officer of ADVA Group, said Western Sydney’s gaming community had long been ready for a dedicated venue. “Western Sydney has a large and passionate gaming community, and it deserves a venue of this quality in the heart of Parramatta.”
Moreover, he said the hub creates “a welcoming place where students, gamers and creators can meet, compete, build friendships and participate in the wider gaming community.” “We are proud to open Australia’s second Red Bull Gaming Hub and establish what we believe will become Western Sydney’s new home of gaming.”
The Red Bull Gaming Hub Parramatta is now open inside the Octagon Building at 110 George Street, Parramatta. If you’re looking to test the latest gaming hardware, compete in esports tournaments, create content or simply hang out with friends, the new venue offers a dedicated space for Western Sydney’s growing gaming community.