Mecca is an Australian beauty juggernaut.
There’s no doubt about that but, even still, they cemented their place as the go-to beauty brand across the entire southern hemisphere when they opened their 1800-square-metre flagship store in Sydney, becoming the largest beauty store anywhere in the Southern Hemisphere.
Housing over 200 worldwide beauty brands, a customisable services area dealing with beauty, health and well-being, as well as, Mecca’s brand-immersion studios, this is one shopping destination that’ll take up your entire day if you want it.
The store, originally promised as three levels across 1200-square-metres, is twenty times bigger than their first Melbourne store, which opened way back in 1997, and double the size of their Highpoint Shopping Centre (Melbourne) behemoth which opened just two years ago.
Talk about growing.
The first flagship store sees Mecca’s youth and trend-based cosmetic products (Mecca Maxima) live side-by-side with Mecca Cosmetica, the brand’s more luxurious, high-end make-up, fragrance and skincare ranges as well as alongside every brand currently sold by Mecca, including Shiseido, Drunk Elephant, Smashbox, Diptyque, and Nars.
The George Street store also stocks some of Mecca’s newest brands like Tom Ford and Gwyneth Paltrow’s Goop. Other brands that have yet to break into the Australian market include Kylie Skin, Moon Juice and Resore.
Visitors to Mecca’s new flagship store can find a number of exclusive beauty and wellness partners including facial aesthetician, Dr Van Park and naturopath Anthia Koullouros, who will share the Mecca Services Suites space with jewellery designer Sarah & Sebastian as well as hair services from Edwards And Co.
Mecca’s flagship store can be found onthe corner of George Street and Market Street.