Mecca’s flagship store will span four levels of the heritage-listed Gowing’s building.
Mecca is an Australian beauty juggernaut.
There’s no doubt about that but, even still, on 27 November they will be cementing their place as the go-to beauty brand across the entire southern hemisphere when they open their 1800-square-metre flagship store in Sydney, which will become the largest beauty store anywhere in the Southern Hemisphere. (Featured image: Photo by Free Creative Stuff from Pexels)
Housing over 200 worldwide beauty brands, a customisable services area dealing with beauty, health and well-being as well as Mecca’s brand-immersion studios, this is going to be one shopping destination that’ll take up your entire day if you want it.
The new store, originally promised as three levels across 1200-square-metres (we’re not complaining), will be twenty times bigger than their first Melbourne store, which opened way back in 1997, and double the size of their Highpoint Shopping Centre (Melbourne) behemoth that opened just over a year ago.
Talk about growing.
The first flagship store will see Mecca’s youth and trend-based cosmetic products (Mecca Maxima) live side-by-side with Mecca Cosmetica, the brand’s more luxurious, high-end make-up, fragrance and skincare ranges as well as alongside every brand currently sold by Mecca, including Shiseido, Drunk Elephant, Smashbox, Diptyque, and Nars.
The new store will also stock some of Mecca’s newest brands like Tom Ford and Gwyneth Paltrow’s Goop, which to-this-date have yet to appear in any of their other stores. Other brands that have yet to break into the Australian market include Kylie Skin, Moon Juice and Resore.
Visitors to Mecca’s new flagship store will also find a number of exclusive beauty and wellness partners including facial aesthetician, Dr Van Park and naturopath Anthia Koullouros, who will share the Mecca Services Suites space with jewellery designer Sarah & Sebastian as well as hair services from Edwards And Co.
Mecca’s flagship store opens on Friday 27 November on the corner of George Street and Market Street.