Lunar New Year celebrations in the city are showing no signs of slowing down and Darling Square has joined the club with a huge Hello Kitty street festival. Aptly called Hello Kitty Town, the festival celebrates Sanrio and all their beloved characters like Badtz-Maru, Gudetama and of course, Hello Kitty.
Hello Kitty Town
As part of the street festival, the bustling precinct of Darling Square will transform into all things Hello Kitty. You will be met with giant inflatables, a free outdoor art gallery presented by gifted illustrators and artists from around the world and heaps of Hello Kitty inspired eats and treats.
You can also walk under an adorable Hello Kitty tunnel along the tail of The Exchange building at Darling Square.
Among the participating restaurants is Auvers Cafe which will be dishing the Lazy Egg Burger based on the beloved character Gudetama. You can also get your hands on the super Instagrammable, KeroKeroKeroppi matcha and Hello Kitty strawberry yoghurt crush from Bubble Nini Tea.
Ume Burger, on the other hand will be slinging a Badtz-Maru bacon cheeseburger and a Hello Kitty white peach soda and Japanese soft serve. Find the full list of participating restaurants here.
As for art offerings, you can look forward to a 5m Hello Kitty inflatable which also lights up at night. Brisbane-based artists Sofles and Lauren Carney will be bringing their artworks to the city along with a huge mural by Justine McAllister, a Melbourne-based artist.
There are heaps of other activities and activations set to be announced in the coming weeks. You can find more information about Hello Kitty Town here.
Hello Kitty Town is on from February 1 until April 29 at Darling Square.